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Avg. Carbon Footprint: 17 tons

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Emerging Technologies

    Cold Laundry and Warm Coke

    When Procter & Gamble -- makers of Tide and Ariel laundry detergent -- set out measure the carbon created throughout their laundry supply chain, they were surprised to discover that the single biggest source was not packaging nor manufacturing, but people. Washing clothes in hot water uses a lot of energy, and energy generates CO2. A test ad campaign in the UK convinced a million British consumers to go from hot water to warm, eliminating enough carbon to fill up 500 million washing machines!

    Similarly, Coca Cola discovered that it was not shipping, manufacturing, or plastic bottles, but rather vending machines (all 10 million of them) that most contributed to its carbon footprint.

    The little things really do add up.

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